Nowadays the most successful online brands are the ones who have been able to build up loyal online communities and this is done primarily through a consistent and regular output of varied content across c… If you’ve seen or built a great content hub and think it deserves to be on this list, leave a comment below or ping me on Twitter. SharePoint 2010 introduced a new feature called Content Type Hubs to solve it. But that definition is a little vague, so let’s see if we can get more specific. The NewsCred Top 50 Content Marketing Brands includes just a few standout examples from the food space. Format: Parent page plus 5-20 static subpages. I don’t want you to miss the conversion part I mentioned there, either, because that’s a huge element of how Topic Indexes can be successful: Mayo Clinic is a good example of using educational content and flexing their domain authority and trust to drive site users towards care pages like https://www.mayoclinic.org/diseases-conditions/alcohol-use-disorder/care-at-mayo-clinic/mac-20369256 that can educate people on services that they offer. You can visit my website -> Du lịch -> and give me a solution. The program has been around for over a decade now and has become a respected source of information for small-business owners. Your productivity will thank you. And here is a video for you showing all of the above examples in a demo The main strength of this page design is the simplicity. Lots of examples below are category pages with static content, but there are also lots of long-form guides with tons of internal links. How is a Topic Gateway different than a Content Library format? Moreover, consistent quality in your content will help pages rank higher in organic search, driving site traffic and improving visibility across multiple channels. From an SEO perspective, a content hub lends authority to its brand. Tinder’s #menprovement campaign is one of the best examples of branded content done well as it hit the intended audience in the perfect way. To put this another way – use the Library approach to redesign your blog homepage, and use the Gateway approach to redesign your category pages. Smart Navigation Call-to-Action (CTA) A great place to start with smart content and to get your feet wet is creating smart CTAs. In particular, one of the most common confusing situations we encounter in content marketing is how to handle things like “topic clusters”, “content hubs”, and “pillar pages” (the list of names just adds to the confusion). Because it’s a tried and true way to increase brand awareness, build trust, and develop authority. The criteria I used was pretty simple: They had to be examples of a brand-owned content hub. That’s the classic Hub & Spoke model of content hubs. “Download our complete guide to XYZ” or “Download our 42-point checklist to XYZ” or “Download a PDF copy of this guide” are all decent options. User sign-in script example. The simple premise is that your campaign should consist of three types of content: Hero, Hub and Hygiene. Required fields are marked *. Resource Hub Intranet Template. What tool do you use to create these cute images? Use these when you have a substantial amount of one content type for users to explore, and when users will want to filter their own custom lists for inspiration or to find a needle in your content haystack. Let's imagine this publication posts reviews, news and other content about technology, and they want to create two views of content for reviews of phones and reviews of photography gear: For more specific: Nov 10, 2014 - I’ve searched the web high and low to compile this collection of 40 beautiful content hub examples that I think you’ll love. Phew! To continue with the travel example, suppose you have a destination content hub, which sits in the top navigation and where website visitors will find information about the given country, the regions within that country, as well as places to visit, the best beaches, the best restaurants, and a guide to all of the hotels in each of those regions. Great examples! You can also use hub sites to implement a generally available feature instead of deploying it on each standalone site. By configuring Managed Metadata services, you make it possible to centrally manage content types. Now, I’m thinking to pick the biggest pain points our customers have and create topic clusters around that so they can be easy accessible for them since if they have these issues, other people have them too, like you said earlier. Mattress company Casper’s has their own blog called Pillow Talk … Although most food brands are producing creative content, many lack a content hub. Imagine somebody searches a head term like “model trains” or “keto guide” but they’re not really sure where to start, and your site has wayyy more content than would fit on a normal hub and spoke type of content hub. Hero, Hub and Hygiene is a strategy that is here to stay. I want to know which hub type suitable for travel blog? And right off the bat, let me answer the question I know you’ve wondered: no, you don’t have to create and publish all the spokes and content at once. Categorization of this content into Hubs is also a smart tactic coming into […], […] Todo lo discutido anteriormente gira en torno a un tipo de content hub, también conocido como el enfoque de “hub and spoke”. Their hub, OPENforum, is filled with advice from experts to help small business owners thrive. An OSPF is configured for the VRF to enable routing exchanges between the … We can use content projection to create a reusable component. Content management can be like herding cats. I have a self-hosted WordPress blogs that contain technology tutorials. Yeah, there is not much information about content hubs online except for your post that offers real examples and different types. From VR applications to the Internet of Things, readers can discover exciting and informative tech stories. Like a magazine, a hub takes a narrow topic and explores every nook and cranny within it, helping readers glean new insights, discover the latest trends and conduct research in a meaningful way. The ‘Hero, Hub, Hygiene’ model is a content marketing model devised by Google for YouTube publishers, but the principles can be applied to all forms of content marketing. Broadly speaking about print media sites in general, magazines are better building category page architecture than news sites, but it’s due to the nature of their content. Not so scary now, huh? Tinder. Readers can find content that’s relevant to their interests, share it with the community and engage with your brand meaningfully. Often we feel our Content Type should be available for all Lists or Libraries in the farm. The Animalz team has done a good job of explaining this in their post, Your Blog Is Not A Publication. Hub site owner defines the shared experiences for hub navigation and theme. Examples: Blog … Readers arriving at a blog page aren’t likely to dig into the archives unless they’re looking for something extremely specific. Sign me up for the monthly Content Harmony Digest! More on that later. Does the URL structure matter? Preview and explore these content types below. Make sure to improve on the content that’s already ranking above you –that way your content deserves to be #1. Here are three brands that have created beautiful examples of the form: Unsurprisingly, Google has one of the best hubs around. Here’s one of our hubs you might find worthy of adding to the list: https://www.caninecottages.co.uk/guides/canine-guide-to-cornwall – it targets the more generic term ‘dog friendly cornwall’ while the other guides it links out to target dog-friendly attractions, beaches etc. That’s a great scenario to build out a Topic Gateway that gives brief overviews of key aspects of the topic, and then points the user towards further resources they should start with. Personalize print content in a flash. The eight influencers then “took over” the Dunkin’ Donuts SnapChat channel on National Donut Day. Medical sites are a good example of this – you might have a series of lots of disease and conditions pages that show up as hubs, and subpages under each hub that are consistent for all drug types. They are the \"connective tissue\" you use when organizing families of team sites and communication sites together.One of the key principles of modern intranets based on SharePoint is that each unit of work should get a separate site collection to optimally manage governance and growth over time. Assuming you mean something like filters on the content, that probably best fits in the Content Database format above – letting users browse through variations on a set of content that fit their needs. Format: Consistent subpages across an index of tens, hundreds, or thousands of parent pages. When you have a lot of content about a more specific topic, you should use a Topic Gateway, which we’ll discuss next. I am not looking for great examples of “campaign” content like Chipotle Scarecrow, Dove’s Real Beauty Sketches or the enviable Volvo Epic Split. First you had to build individual pieces of content to fill your blog and social media pages … and now you have to create an entire hub of relevant content? This simple yet common design makes up for the majority of intranet information pages. Content authors: All members are content authors who jointly create and edit content. Cisco Social Hub. Let’s look at MayoClinic’s Diseases & Conditions hub as an example of this (I’ve edited URLs slightly for illustration purposes): See how each disease or condition has a Symptoms & Causes page that acts as the main page for that condition, and then a set of optional subpages like Diagnosis & Treatments, Doctors & Departments, and finally Care At Mayo Clinic if it’s a condition they’re looking to drive patients towards? Content Marketing Strategy Guide (with Workbook Activities!) One question though, is a content hub based solely on # of pages a website has? Practice Success: West Tennessee Health’s Telehealth Program Get the Story I got the following question privately from Andraz: “Hi Kane, I came across your article about content hubs a few days ago. Doing hub pages in their own subfolders works well, too. KnowledgeBase hub. This slideshare was designed to answer one question . Hero, Hub & Hygiene - Content strategy explained with examples Published on December 4, 2016 December 4, 2016 • 30 Likes • 0 Comments Contribute to itext/i7js-examples development by creating an account on GitHub. This is an example of a User sign-in script to be executed when a user logs into Sitecore Content Hub TM.It adds the user's last login provider to the user's object. Thank you for this wonderful article. The best ones—and I’ll show you examples—are microsites or branded resource centers published to help visitors find the information they seek in the form they prefer. (Kane Jamison does a better job explaining content hubs than I can, so read that if you’re […]. Topic Gateways are like blog category pages on steroids. Format: Parent page plus 5-20 static subpages. See the insteading.com navigation for an example of that. Let’s take a second to understand what we’re talking about here. Thanks for your message! OPEN Forum by American Express The OPEN forum hub from American Express was one of the first of its kind. Additionally, hubs make it easier to provide value to readers at every stage of the buying journey. Content experience is a lot like a dining experience. Honestly, the overlap is huge here. Keep an eye out for a Welcome email from us shortly. – How to setup Sub Service X using this tools I noticed that we have some of the more classic approaches integrated in our site too ( category, tag..), […] Learn more about the types of content hubs in this post. DONALD TRUMP. I was introduced by the concepts of Content Hub from this article. HUB CONTENT EXAMPLES Hub videos are meant to keep an audience coming back. Not certain about this part – We have definitely created standalone hub pages that simply link to dozens of existing blog posts elsewhere on the site. How is a Topic Gateway different than an “Ultimate Guide” format? In other words, it’s no longer enough to simply write an amazing article or record an engaging video. These days, competition for readers is substantial. Marketing Content Hub leverages the power of the Microsoft Azure platform to deliver a global SaaS experience, including technical features such as Blob Storage, integration and serverless customizations through Azure Functions and Logic Apps, and AI through Microsoft Cognitive Services. A Content Hub is the idea of centralizing … guides, whitepapers, case studies, etc. Content in this strategy can also take the form of a microsite, a blog post, a video or simply the content you post on various social media channels. Learn everything you need to know about Google SERP features like Rich Snippets, Answer Boxes, Knowledge Graphs and much, much more. Think With Google Unsurprisingly, Google has one of the best hubs around. Finally, plan your piece of content based on what you found. The Library is the right approach to use when you have a lot of content about a variety of different subtopics, and there isn’t one clear way to sort all of them. Training Site. What about some examples of news publishers? But, most of them rinse and repeat on Google News optimizations and don’t really understand evergreen content. Join 50,000 of your peers by getting the latest content marketing updates Block Content Examples. Format: Hundreds or thousands of child pages, sortable and filterable by taxonomies. Does page and posts matters? DGR’s research also revealed that 96 percent of B2B buyers would like to see more content from industry leaders. The following examples show how to create VRFs for the examples in this document. […] of your brand first when looking for solutions to their business needs. We get this question all the time internally from team members, and from clients, and it’s one of the most common questions I see on Twitter and in SEO communities like Traffic Think Tank. Most of these can have overlapping elements or be used in coordination with each other. Sitemap | Privacy | Terms© 2011-2019 Content Harmony®. Great breakdown Kane! Hub content can be a landing page or website that acts as a home or storage place for pieces that fit a specific purpose or theme. The magic element of a Topic Index is really the set of consistent subpage types. However, brands have very little control over social media platforms. We'll be in touch shortly. The Hub. I’ll publish all the comments that aren’t spammy, and if it’s a really exceptional example I’ll add it to the article. Don’t just storyboard once–do it over and over, for any type of content you produce, to become more structured and methodical in your content creation. Amazing article and very well explained, Kane, thank you a lot. Research from Adobe found that 38 percent of readers become disengaged when site layout is unattractive. Content Harmony recently published a post outlining a number of ways to organize your website content along with quality infographics and examples of websites using each approach. One head page, 5-20 static subpages. Resources is a really good catchall bucket for various subjects, but could just as easily be /guides/ or /learn/. Another essential element of the main landing page (site to be precise), is that this site will most likely be THE HUB with other sites associated with this Hub. A content hub solves these challenges by introducing responsive design and logical structure to your branded content. Discover Product Content Management 01. It pushes 1 topic in the center. One links for flow, but the other has links for both flow and SEO: In addition to including internal links to the “next” spoke in the content hub, other structural items to think about before you start creating content … So content hubs are relevant to both web design and ongoing content marketing. I kind of had this in my head, but you laid it out well. 2. The default sort is by what’s trending. If the content is not immediately relevant to readers, it doesn’t belong in the hub. Adobe has taken a different approach with CMO.com by using the hub to build an editorial brand. And It still easy to navigate for the visitor because it is a category page. You basically have a set of page types that gets repeated dozens/hundreds/thousands of times. It looks perfect and smooth – is it some antialiasing filter/effect? BufferBuffer’s one of our favorite content marketing examples, due to their three-pronged content marketing strategy.The compan… awesome, but could you tell me how can I create a content hub, I mean the tools I need to create mine, Your email address will not be published. I mentioned content Hubs as well. Hi Pawel – I use an iPad app called Notability for all of my handwritten notes. You can also use hub sites to implement a generally available feature instead of deploying it on each standalone site. Gateways tend to be a better fit for a user looking to deep dive in a single topic group, eg Employee Onboarding. What is ng-content. For example, if most of the content on Google’s first page are lists posts with 10-15 items, do 25 (or even 50). The Cisco page is actually quite useful, they are an extremely active publisher, bringing in their blog and community as panels is a nice touch. It could be a category on a blog or a section of pages on a website. And the Sub Service X will also be linked from each howto. Many B2B brands and B2C brands have started to use a content… A blog is a stream of content presented in chronological order. When Angular parses the template, it inserts the external content where ng-content appears in the child component’s template. The broader context in which your content lives is much more important than it was even a few years ago. I understand this will break the backlink etc so I have to ensure old URLs redirected properly. However, Hero content is designed to create noise and costs a lot more to do so. Some pieces are designed to attract new readers, others to engage buyers who are further down the sales funnel. If you seek a great example of user-generated content marketing, look no further than Sephora. (I admit that in terms of internal organization and goals it will become more complex, of course). This is generally the best way to approach blog taxonomy rather than a ‘newest content first‘ default that most blog CMSs default to. Best, Andraz”. This is a small site, I got around 600+ visitors per month. Here are some examples of what this site design is typically used for: Who We Are page. The simple premise is that your campaign should consist of three types of content: Hero, Hub and Hygiene. The ‘lost scarf’ TV commercial was produced by Aspect for Nationwide and is a perfect example of hero content getting maximum exposure across television and digital channels, where it reached a huge audience.. Hub Content Hub content is content designed to appeal to your existing customers or prime prospects. AXELOS' Content Hub hosts our back catalogue of best practice case studies, white papers, blog posts and webinars, including those focused on ITIL and PRINCE2.. Use our search and topic filter to find engaging content on subjects such IT service management, project management and cyber resilience. I tend to like this when the hub is also central to the company’s product lines, but it does mean you likely make the parent page more product-oriented in the process by doing that. A hub puts you in control, giving you the ability to grow a dedicated readership. Hub Navigation. Instead of your classic blog category page which lists a bunch of posts in the category, you build a decent page of static content giving an overview of the topic, and then link to subcategories of content. What is Content Type Hub? “user selected display of taxonomies of content”. Food content marketers have, in many cases, fallen short. Here are four examples I think work, but interested to know of others you like, including your own - let us know and we'll update the post. One of the best examples of a stellar fintech content hub is American Express’ OPEN Forum. What do you think about a combination of these two?”. Marketing Content Hub leverages the power of the Microsoft Azure platform to deliver a global SaaS experience, including technical features such as Blob Storage, integration and serverless customizations through Azure Functions and Logic Apps, and AI through Microsoft Cognitive Services. To stand out among the billions of gigabytes of data published online each day, brands have to give users a content experience that is not only useful but also enjoyable. For example, compare the two hypothetical content hub structures below, with arrows symbolizing links. Small number of content authors and a much larger number of content readers or consumers. The Topic Matrix concept often shows up in the form of a complete site architecture – think of these types of examples: But, while it’s typically used for key conversion content and landing page systems, it’s also possible to build Topic Indexes for more informational types of content — or at least blend more informational content into your landing page system. So it’s finally time to create content for your hub. 2. In the UX Writing Hub’s training program, we have a module dedicated solely to content style guides. Goldman Sachs’ content hub, called “Our Thinking,” provides audio, video, and editorial content on a variety of different topics related to finance.It’s a good example of how a brand can utilize its in-house expertise to create multi-channel content that’s difficult to replicate. Which one is better? One head page, 5-20 static subpages. SharePoint hub sites provide an important building block for your intranet. The Classic List Post. The campaign used two elements of good marketing and made them work hand-in-hand. In each VRF example, a VRF instance is created and then an interface in the VRF space is created for each entity in the communication loop. It could be a category on a blog or a section of pages on a website. I’m sorry if this is too long and thank you in advance. Many B2B brands and B2C brands have started to use a content… Rather than having employees run a beauty blog, Sephora lets customers do the talking. So I’ve decided to finally sit down and document my own mental framework for different types of topic clusters, and share my private list of content hub examples, too. A content hub is a curated collection of branded content related to a topic. – How to setup Sub Service X using another tools Most content is evergreen, and the subpages don’t tend to change much. We’ve been implementing the classic hub and spoke strategy across some of our larger content for a while now. It’s interesting to see what other structures we could try out though – always worth exploring new ideas for presenting and connecting content. But their content is more of a search and they aggregate restaurant menus up to these main category pages. ... How to Build a Fintech Content Hub (With Examples & Tips!) I.e. To generate leads and grow traffic, you need two things: quality content and somewhere for it to live. delivered directly to your inbox weekly. For example, a great hub content example is – “ What Women Want. Employee Benefits Information. 3. Social Hub Examples. So content hubs are relevant to both web design and ongoing content marketing. Honestly, many Wikipedia pages are good examples of this, by giving large overviews of a topic with tons of internal links for a user to browse further depending on what they want to learn more about. Example. It’s designed to help publishers and marketers ensure that they can fill the gaps in their content, and to plan their future content strategy. This framework works best when your content won’t change much. Sitecore Content Hub provides a single source of truth for your product content. YouTube optimization made easy with several cost-effective SEO tips. The site provides B2B and B2C marketers with the latest insights and trends. Content quality is vital, and so is the quality of the environment in which readers engage with it. This can improve the quality and quantity of inbound leads by automating a key part of the discovery process. OK, so that we covered the technical aspect of Hub Site creation, let’s talk about the use cases for Hub Sites. I use topic Matrix on every WordPress blog with taxonomies. Airbnb does something similar. All that content needs to drive somewhere, to your content hub most likely, although the idea of 'fulfilment' can take place anywhere, really. Once you create a Hub, you will be able to roll-up content using Highlighted Content Web Part (HCWP) within a hub. However, giving users power and control over their own experience could play a huge role in user’s engagement with the content we have. 1. We’re restructuring datagrail.io and revamping the content. You can check out the link I mentioned here: https://www.contentharmony.com/blog/content-hubs/ […], […] of your brand first when looking for solutions to their business needs. To include content type publishing, the administrator specifies a specific site collection as a hub. […]. Two Columns. This content provides value to a target group and is ideally a place for those people to congregate and generate conversation. Tons of content sorted into categories, highlighting both evergreen popular content as well as fresh content that was just published. A bright example of a D-type personality is Donald Trump, the 45th president of the United States. One keyword is plenty if there's sufficient search volume. HUB CONTENT EXAMPLES Gillette has also invested heavily in creating Hub content. A hub is focused on distinct subject matter like a blog but presents information in a more user-friendly manner. Besides those it would probably be good to have the content separated into different types of content, i.e. 1. So really what you need to scroll down until you find the actual (and very similarly looking) content examples download. Question: For the library (blog home page) + topic gateway (blog category page), should the URLs be “/topic/slug” or like “/resources/slug?” I’m getting so confused by URL structure. If the content is not immediately relevant to readers, it doesn’t belong in the hub. You can create an excellent page and fill it with engaging content, but a single algorithm change could make it difficult for users to find your posts. Syndigo’s Content Experience Hub (CXH) connects more than 10,000 global brands and 1,500 global retailers and recipients — syndicating core, enhanced and rich media content for more than three million products daily.. CXH was designed to offer more than traditional PIMS and DAMS. The Library approach is the way Blog homepages should be built by default. Hub sites that are currently available only in the cloud version of SharePoint put together similar sites and their content. How can they benefit from some hub and spoke type strategies? When you look at the actual page count, they’re treating these more like ecommerce categories or internal search pages as opposed to informational content pages, however, that might very well be the user intent behind those keywords, so lack of ‘body text’ and page copy isn’t necessarily a bad thing. A hub is not a place for an “About Us” page, e-commerce, product or service landing pages, event announcements or press releases. I actually became a loyal fan to this site and for months had no idea it was owned by Adobe. Social media can be a great place to build a community of readers and buyers. The site provides B2B and B2C marketers... 2. I initially thinking to use WordPress page to get the structure of page -> sub page -> sub sub page. Hub site members create content on the hub site as with any other SharePoint site. Dunkin ’ Donuts SnapChat channel on National Donut day of deploying it on each standalone site audience. Redirected properly or /learn/ digital assets your blog is not immediately relevant readers! Topic matrixes can be a great place to start with smart content and somewhere for it to.... The number of pages on a rooftop patio than in the cloud version of put... More important than it was owned by Adobe rinse and repeat on Google News and. From each howto it will become more complex, of course ) Managed Metadata services, content hub examples it. 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Manage hub Navigation for your Intranet guides with tons of internal links new viewers to your content content and.

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